Recurring donations are the lifeblood of nonprofits. They provide reliable and consistent support to fuel everyday operations, outreach, and impact. 

Without recurring donations, your nonprofit will be constantly questioning what you can achieve next month. Can you accept new members on your waitlist? Can you host that new educational program? Or provide what you’ve promised to your community?

Nonprofit funding is hard, but recurring donations make it easier: having something reliable you can count on, month after month. But, how do you reliably secure regular contributions? How do you get more monthly donors?

Monthly Recurring Donations Mean 3x More Funding to Your Nonprofit

Regular monthly donors are the most ideal for your nonprofit, because that’s what provides reliable and consistent funding. This is especially true if you have options available for donors to ‘set it and forget it’, so they can keep giving month after month, without lifting a finger! 

In this Recurring Giving Report, monthly recurring donors gave an average of 3x more funding over their “donor lifespan” than other ‘sporadically’ returning donors! 

When someone becomes a monthly donor, you can count on them for a long time. So weaving monthly donors into your revenue plan is a brilliant idea! 

“When we started our monthly giving program—the TSSUS Butterfly Society—in June of 2017, we had 11 recurring donors with revenue of $300 per month. We ended 2023 with $112,000 in annual revenue from this program, and the lifetime total for our Butterfly Society since mid-2017 is at $607,000.”

–Turner Syndrome Society (via Recurring Giving Report)

So, how could a constantly increasing rate of monthly donors, year after year, skyrocket your nonprofit? This would mean consistently increasing revenue, easier operations, and a bigger impact overall. And it’s totally possible to set up a system that delivers this consistency!

How to Constantly Increase Monthly Donors

What if your nonprofit could reliably convince 10% of all donors to become monthly supporters? After a few years, you could have hundreds of supporters each contributing $20, $50, $100 every single month! 

This is the difference between a struggling nonprofit and a thriving one. Your board can put their time into impact-focused initiatives, instead of hours spent begging for new donations. This would create a reliable revenue stream, and it’s entirely donor-funded! This also means no more desperately chasing down grants to fund your regular operations either.  

One specific type of technology makes this possible: CRM email automation. 

Basically, when a donor gives the first time, they can enter a Gratitude Email Automation. This thanks them, shows them the impact they made, and describes how to get involved in other nonprofit initiatives. It instantly increases donor loyalty by reaching out to them while they’re already actively thinking about your cause. Strike while the iron is hot! 

The beauty of using a CRM (Customer Relations Management) system is that you can also segment emails based on donor behavior. This means that someone who gave a one-time donation can get different emails than someone who already became a monthly donor. For example, one-time donors can get an email talking about the impact they can make if they become a monthly supporter.

If someone gives over a certain amount, it can automatically ping your team to give them a thank-you call. It can even track people who click email links about volunteering, and send them more info on opportunities they might want to join in on! 

This will also automatically track the percentage of one-time donors that transition to monthly recurring donations—giving your nonprofit a revenue-boosting and grant-ready KPI! 

Build a System to Automatically Get Recurring Donors

All this takes is some persuasive email copywriting and a well-designed email automation, so each email sends at the right time for maximum impact. This, of course, takes time that you and your team probably don’t have (despite the huge benefit of constantly increasing revenue)—running a nonprofit is busy work! 

So, that’s where we come in! As passionate long-time activists, we now use our copywriting and CRM experience to boost nonprofit operations, like with a Donor Gratitude Sequence. 

We always work within your organization’s unique budget and needs (no cookie-cutter templates or impersonal AI here!). So, hop on a free call with us to see how we can help your nonprofit secure recurring donations. 

We’ll do everything from writing persuasive impact stories (to make donors fall in love with what you do) to the actual tech and testing. That way, you can focus on your other daily priorities, and we can handle this for you to support your organization. 

Then it’s smooth sailing with donor-centric fundraising, as you have the perfect foundation where everyone feels well-thanked and genuinely wants to contribute more.

Together, let’s make the world a better place! Get in touch with us here.