Winter Marketing Studio is now…

TAKING ROUTES

A better world will be created when we expand the capacity of organizations already working to build it.

Here at Taking Routes, we support your fundraising and organizational growth through customized nonprofit CRM and marketing automation systems. We’ll help you expand your donor base, onboard more volunteers, and deepen the impact you make with advocates and beneficiaries.

What we do

We believe in a world where community-led nonprofits are equipped to make a substantial impact, just like the larger organizations that foundations traditionally support.

Gone are the days of tedious spreadsheet maintenance, manual member onboarding, or struggling for consistent donations. We’ll help you exceed your revenue and impact goals by using innovative CRM technology to drive donations and reduce overhead costs. It’s the perfect solution for small to mid-sized organizations seeking sustainable, reliable growth.

Capacity Expansion Systems

Donor Acquisition
& Loyalty

Onboard
& Engage Members

Onboard & Manage Volunteers

All our projects are custom-made. Whether you need more donors or volunteers, a streamlined way to onboard members, or a system to distribute your trainings, we’re here to help. Nonprofit CRM technology is limitless in how it can support your vision.

It’s time more people knew about the important work you do. Unlock your nonprofit’s unlimited potential for growth.

Get Started Here

Our Approach

Everything is Done-For-You

We get it! Nonprofit professionals have 10+ top priorities every day. When you work with us, we handle everything you want us to: from copywriting to strategy to tech setup. Plus, once the project is complete, it runs for the lifetime of your organization without adding anything to your plate.

We Believe in the Brilliance of Humans

We never use generative AI tools for any copywriting or fundraising materials. With 15+ years of branding experience, we know how to write from the heart with persuasive and ethical stories, true to your organization’s vision. CRM automation is not AI.

Bringing Activism and Intersectionality into our Work

Taking Routes was founded on the ethos of social justice, with intersectionality and ethical fundraising at the core of all our work. Our team has lived experiences with disability, surviving trafficking, being LGBTQ+, immigration, and more.

“You’re extremely talented at copywriting. I can see you’ve done your research on Shyne and all the ways we have made an impact. I’m beyond grateful for your time and talent. Let’s move forward!”

Cynthia Luvlee

Founder, Shyne Global

Cynthia Luvlee

Founder, Shyne Global

“I feel like I’m getting a free copywriting lesson with every comment. It’s amazing! I appreciate SO MUCH how much knowledge you have, but also how you present the info to me!”